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Don Schuerman is the CTO of CRM and BPM vendor Pegasystems In this exclusive interview, CRM Buyer discusses with Schuerman the best approaches companies can take to meet and surpass changing customer expectations....
Trace Anderson and Robert Vaillancourt are cofounders of CFB Strategies, which provides data management for political campaigns and nonprofits Anderson is the company's president and Vaillancourt is its CTO....
Christopher Cabrera is founder and CEO of Xactly In this exclusive interview, CRM Buyer discusses with Cabrera some of the changes and challenges affecting CRM users....
Matt Price is Zendesk's senior vice president of emerging businesses In this exclusive interview, CRM Buyer discusses with Price the way social, mobile and millennials are changing CRM....
Salesforce Vice President Lynne Zaledonis drives product marketing and sales enablement for Sales Cloud In this exclusive interview, CRM Buyer discusses with Zaledonis what companies need to understand in order to succeed in the age of the customer....
Oracle Vice President Des Cahill is the company's head CX evangelist An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories....
Clint Oram cofounded SugarCRM in 2004 and is one of the original architects and developers of the Sugar application As the company's chief technology officer, he currently leads SugarCRM's corporate development strategy and alliances teams....
Crafting an Online Strategy, Part 3: How to Get Paid for Your Wares As a maker in an e-commerce world, you have to get the word out about what you're creating. Whether you're crafting candles or jewelry, marketing, in short, leads to sales....
Crafting an Online Strategy, Part 2: Where to Sell What You Make If you're just starting to sell your crafts or other handmade items online, one of the first decisions you'll need to make is how to accept payments from your customers....
Crafting an Online Strategy, Part 1: Which Wares Should You Sell? You're making soap or jewelry or handcrafted leather bags, and you want to sell them online. Where do you go? What spaces work best? How do you decide where to sell your wares?...
If you like to make soaps, candles, pendants, pouches or any other crafts, you might be thinking of becoming part of the wave of craftspeople who sell their wares online. Digital marketplaces are effecting radical changes in the way craftspeople connect with their buyers, opening up a wealth of opportunities to make a living as a maker. Once you'v...
Part 4: Going Big: Preparing to Grow Your E-Commerce Startup Success is a good thing. Sometimes, however, surges in orders and sales cause headaches for e-commerce companies....
Part 3: How to Go Viral: E-Commerce Marketing Strategies Though startups start small, if all goes well, they eventually will experience growth. It's vital, therefore, for entrepreneurs to plan and prepare for this growth....
Part 2: Channel Choosing: Where and How to Sell Online Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important, therefore, to have a balance...
Part 1: Starting a Startup: Tips for Budding E-Commerce Entrepreneurs. Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy....
This is Part 1 in our five-part series "E-Commerce Gone Wild," which offers tips and information for e-commerce businesses on the road to going viral So you're thinking of starting an e-commerce business. It's an exciting prospect, but it also can be daunting. How do you even begin? How can you ensure that your startup gets past being a startup?...
When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence....
Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets To pull it off, Evian coordinated its social listening efforts and its marketing strategy -- a valuable combination for brands that want to make use of what th...
With millions of active monthly users, Instagram is a prolific, lively social media community. Businesses want to get in on the Instagram game in order to boost marketing and enhance customer relations It might not be immediately obvious to some businesses, however, just how they can get involved with Instagram and make it work for them....
When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence....
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