Search Tech

DuckDuckGo is seeing a surge in installs after Google's latest AI search changes, highlighting growing debate over consumer choice, trust, and the future of online search.

Gartner predicts AI-powered search tools will push brands to spend more on PR and earned media as companies compete for visibility inside chatbot-generated answers.

Adobe is targeting the AI control layer for customer experience, linking creative tools, data, and workflows as enterprises face scaling challenges.

Most misleading Google search results are harmless, but a new WalletHub case study reveals they can sometimes cost consumers hundreds of dollars by steering them toward biased recommendations.

AI-powered browsers like Comet and OpenAI’s upcoming tools aim to change how we access the web, automate tasks, and challenge leading browsers like Chrome.

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence.

AI chatbots have barely affected traffic to popular search engine sites over the past two years, according to a study by SEO and backlink services firm OneLittleWeb.

OpenAI is adding specialized shopping features to its ChatGPT chatbot. Some tech watchers see the move as an effort to compete with AI rival Google by creating a better, more personalized experience to find products and information online.

Two new studies indicate that Google's AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources and affect the quality of content on the internet.

In its court filing, Chegg argues that Google forces companies to supply proprietary content in order to be included in Google’s search function, unfairly exercises its monopoly power within search, and reaps benefits from Chegg's content without paying for it.

A popular app from China shook tech markets Monday, sparking fears that the United States may be losing its edge in artificial intelligence. China-based DeepSeek claims to have developed an AI model rivaling ChatGPT, Claude, and Gemini — at a fraction of the cost.

Benjamin Brooks, a researcher at Harvard's Berkman Klein Center, urged the AI industry to address the content compensation problem before others step in to do it.

Anyone who's done a Google search knows it's already stuffing AI summaries into its search results, but it will be upping its ante in AI when a program called Search Generative Experience (SGE) exits its current experimental phase. The feature could be a nightmare for content creators.

Since ChatGPT arrived on the net in 2022, AI-generated content has soared more than 8,000%, according to a study released Tuesday by Copyleaks. The study, which covers a period from 2013 to March 2024, found a surge of 8,362% in AI content on the internet from November 2022, when ChatGPT-3.5 was rel...