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Everywhere we turn, videos are in our feed. Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage "Today we are constantly bombarded by content, and video is one of the best ways to cut through that noise," said Chris Lueck, CEO of Fast...
Byron Matthews is the president and CEO of Miller Heiman Group, a global provider of sales methodology and sales technology solutions In this exclusive interview, Matthews shares some secrets to enabling sales success....
If you operate an e-commerce company, the world is at your fingertips, and global markets offer the enticing promise of increased visibility and sales "International expansion is a great way to mitigate risk and reliance on a single market for all your sales," noted Chris Vincent, global CEO ofPracticology....
Newsletters are one of the primary means of communicating with both existing and potential customers. For small e-commerce business owners, however, putting together a regular newsletter may seem daunting. Is it worth your time and effort? In short, yes -- and following are some reasons you should consider taking the leap. ...
Dimitri Akhrin is president of CRMDialer In this exclusive interview, Akhrin addresses the role of real-time responsiveness in achieving business success....
Heather Reed is VP of business development for G2 Crowd, which offers a business software review platform designed to bring transparency to business-to-business buying In this exclusive interview, Reed discusses the problem with the use of terms like "girlboss" and the importance of gender inclusivity in the workplace....
With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment There is no simple answer to that question. It all depends on the type of business you have and your tolerance for volatility and risk....
Jon Lee is the CEO of ProsperWorks In this exclusive interview, Lee discusses the importance of high-quality data to CRM success....
Keenan Skelly is vice president of global partnerships and security evangelist for Circadence In this exclusive interview, Skelly shares her insights on the state of cybersecurity, the importance of establishing global norms, and the abundance of opportunities in the field....
A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital "A company needs a logo to stand out from the crowd and differentiate i...
Building a community around a brand is an important and often-overlooked part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes.
Brian Signorelli is the director of HubSpot's sales partner program In this exclusive interview, Signorelli discusses the benefits of transforming data into insight....
Amy Slater is vice president of inside sales for Palo Alto Networks In this exclusive interview, Slater offers her insights on how women can excel as sales professionals....
Jackie Elnahar is the founder and CEO of TelaDietitian In this exclusive interview, Elnahar shares her enthusiasm for using technology to improve patients' nutrition....
Rodrigo Vaca is vice president of marketing for CRM at Zoho In this exclusive interview, Vaca shares his enthusiasm for the marriage of artificial intelligence and CRM....
Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. When it doesn't, your business can suffer "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin Lasker, head of ecommerce at Viber....
Podcasting is one of the hottest media trends in the last several years. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good audio quality, excellent ...
Di Di Chan is cofounder and president of FutureProof Retail In this exclusive interview, Chan talks about time, trust, and maximizing your talent potential....
Dan Burkland is the president of Five9 In this exclusive interview, Burkland talks about using the latest cloud-based contact center technologies to create better customer experiences....
Blogging might seem a difficult task to many e-commerce retailers, but the effort you put into it likely will pay off. With some forethought and commitment, blogging can become part of your overall strategy for e-commerce success If you're still on the fence, here are three reasons to consider getting started with a blog.
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