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EXPERT ADVICE

Avoid a Black Friday, Cyber Monday Disaster With Intelligent Testing

 August 19, 2019

Many online businesses rely on Black Friday and Cyber Monday to drive their profit margins. During this four-day period, retailers will see traffic on their site skyrocket. How can retailers make sure their sites are robust and won't fail during this critical period? The answer lies in the application of intelligent testing. Black Friday traditionally has been the day when retailers finally break even for the year. "Black" in this case refers to accounts finally going into the black...

3 Critical Steps to Startup Success

August 9, 2019

Startups in the U.S. fail at a rate of 90 percent largely due to cash flow problems and the lack of a market need for a product or service. In fact, not even half of startups make it to their fourth year. It's also noteworthy that 65 percent of startup owners admitted to not being fully confident ab...

5 Steps to Optimizing Your Quiz for Marketing Success

August 7, 2019

The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers -- and proven lead generation methods like pop-ups and inters...

Leveling Up From Product Seller to Brand Builder

August 5, 2019

Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it is important to remember that the value of video marketing for brands is as old as video its...

How to Overcome 5 Common E-Commerce Roadblocks

August 3, 2019

The road to e-commerce business success is hardly a straight and narrow one. Every step in a business lifecycle -- from launch and growth to scale and maturity -- is fraught with peaks, valleys, bumps, hazards and roadblocks. Your plan and reality are usually very different! When reflecting on how c...

How to Compete With Big Retail by Optimizing Your Product Page

July 30, 2019

Congratulations! You've succeeded in driving online traffic to your product page. So why aren't customers actually clicking 'Add to Cart'? Making successful e-commerce conversions, or transforming your website's visitors into actual paying customers, isn't an easy feat. Expertise on doing it well an...

Automation: Helping SMBs Cut the Gordian Knot of Transaction Tax

July 27, 2019

Finance and accounting technology became the No. 1 software budgeting priority for small and mid-sized businesses, according to a survey conducted last year. Almost 54 percent of respondents were budgeting to invest in accounting tools in the next 12 to 24 months, with those in the retail industry s...

How to Run a Profitable Business on Amazon

July 6, 2019

Selling on Amazon can be an extremely profitable business all on its own. Third-party sellers like small business owners and authors on Amazon's marketplace account for 58 percent of gross merchandise volume. This growing space provides a huge opportunity for entrepreneurs to make a massive profit.

Customizing for Your Customers: How Headless Commerce Is Driving Change

June 19, 2019

The future is headless. As the world of commerce continues to mature, today's most successful retailers have one thing in common: They're getting better and better at meeting their customers whenever, wherever, and however they want to shop. Whether they're in a brick-and-mortar store, or using a de...

Retailers' Most Common Cloud Mistakes and How to Avoid Them

June 15, 2019

It's easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster ROI can usually...

Can Brands Protect Privacy While Personalizing?

June 14, 2019

I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it's exactly what I need. Sometimes I feel as though I'm under constant surveillance, however, so I turn on my ad blockers, ...

For Brands the Future Is Facebook

June 7, 2019

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

The Importance of Strong Domain Security to Brand Value

June 3, 2019

Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for challenges. These challenges include increased competition as the result of a wider market, and inc...

Leveraging Live Video Streaming, the Great Democratizer

June 1, 2019

When live streaming first started to roll out across multiple social media platforms, it remained pretty unclear how this new technology would interface with Internet users. More often a source for friends to include one another on events they're missing out on, frequent uses of live video streaming...

Leveraging the Tools That Fuel E-Commerce Growth

May 25, 2019

E-commerce technologies have been innovating fast. It's no surprise, considering e-commerce in North America grew by 15 percent in 2018, to reach a market value of more than $500 billion. Today's e-commerce businesses need to stay ahead of the curve if they want to be the consumer's choice, as conve...
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