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EXPERT ADVICE

Loss Prevention 101: Future-Proofing Your Network Begins With Resilience

 March 20, 2020

Critical server outages cost businesses an average of $300,000 hourly, with many cases exceeding $5 million. As network demands increase and maximum uptime becomes a necessity, it is crucial to implement the proper processes and systems to ensure organizations constantly are able to mitigate the threat of outages. A host of factors can cause network or system downtime, from IS...

4 Ways to Optimize Your Brand's Amazon Advertising

March 10, 2020

Way back in 1995, Amazon made its first-ever customer sale. Within two short months, Amazon was selling $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, and more than 54 percent of all product searches oc...

Is Amazon OTT Advertising Right for Your Brand?

February 29, 2020

Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you hav...

Beyond the Shopping Cart: Top Tech Solutions for International E-Commerce

February 15, 2020

The Internet has made convenience a top consideration for consumers when it comes to browsing and making purchases. This trend has led to more consumers opting to shop online. As a result, retailers are racing to make their products readily available. With U.S. e-commerce sales increasing by 17 perc...

3 Amazon Trends to Watch in 2020

February 8, 2020

Over the last quarter-century, Amazon has transformed itself from an online bookseller into an e-commerce behemoth that's reshaping retail economics. In 2018 alone, Amazon reported more than $232 billion in revenue -- a number that's sure to jump once 2019's final revenue figures are released. Those...

Fulfillment Cost-Cutting: Where, When and Why

February 1, 2020

E-commerce companies have seen phenomenal growth in the last few years, thanks to the ease of starting a business in the digital sphere and to cost-effective processes that require very little investment. However, these firms often struggle with order fulfillment, which is a core aspect of business ...

The Million Dollar Hidden Opportunity for E-Commerce SMBs

January 18, 2020

Every successful, long-term business has a common denominator in training as it relates to online sales customer contacts. Notice I said "long-term." A great product or unique marketing effort can fall short when a customer contacts an employee who is ill-equipped to respond. Some 72 percent of onl...

It's Crunch Time for California Consumer Privacy Act Compliance

January 15, 2020

The CCPA -- widely considered to be the toughest law in the U.S. regulating the collection, storage and use of personal information -- went into effect on Jan. 1. Rather than preparing for it, however, many businesses have taken a wait-and-see approach. This could be a serious mistake. The new law i...

In 2020, Enterprises Will Unlock Hidden Value in Their Own Workforces

January 3, 2020

If 2019 was the year we identified the most acute challenges facing various industries -- in the form of macroeconomic trends as well as industry-specific factors -- 2020 will be the year we confront those issues. For most companies, this looks like addressing a skills gap that grows at the same rat...

3 Steps to a Winning Google Shopping Strategy

December 14, 2019

The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long t...

How to Turn First-Time Holiday Shoppers Into Repeat Buyers

December 10, 2019

More shoppers. Increased sales. Larger orders. This year's five-day stretch between Thanksgiving and Cyber Monday left echoing "cha-chings" ringing through the retail atmosphere. A record 190 million Americans shopped during Thanksgiving weekend, and they're not done yet. This will be the first year...

For Some Sellers, Black Friday Was Beige

December 6, 2019

If Black Friday is the biggest sales day of the year, is it necessarily the best? For many small merchants, it seemed Black Friday was more beige than black. Black Friday is the biggest sales day of the year, but it's often dominated by massive merchants. For smaller businesses, there are other peak...

Small Etailers: It's Not Too Late to Protect Your Holiday Revenue

December 5, 2019

As consumers start to tackle their holiday shopping lists, retailers are scrambling to finish preparations for what's likely to be a record-breaking year. Total sales could break through the $1.1 trillion mark for the first time in history. Cyber Monday alone racked up an estimated $9.4 billion in s...

Crowdsourcing, Drones, and Why I'll Never Buy a Bugatti

December 2, 2019

Amazon has taught me I don't have to wait for my next two-pack of ravioli cutter stamps, so if you can't get them to me in under two hours, I know someone else who can. It's 2019, and customers want what they want, when they want it. The global last-mile market is expected to hit $55.2 billion by 20...

Windows 7 End of Life

November 19, 2019

Microsoft will end support for the Windows 7 operating system on Jan. 14, 2020. Windows 7 will continue to run on Jan. 14 as it did on Jan. 13. So why is it so important to upgrade to Windows 10? The answer: cybercrime. End of support means that Windows 7 no longer will receive the OS patches or sec...
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