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Once all the technical steps have been accomplished and your blog is up and operating, it is time to start adding content on a regular basis and integrating it with social media. "If I had a budget for a blog, I would spend it all driving traffic to it," said Vlad Zachary, CEO of Career BlackBoard.
Many have already written eulogies for the virtual worlds. Dead, they claim; the avatar is dead in the corporate realm. But the truth reads like the "Star Trek" script for the "The Trouble with Tribbles" episode: just because you don't see them, doesn't mean they are not breeding like mad in a close...
Starting your own blog does not have to be an arduous endeavor. "You just do it! There is way too much anxiety over blogging," said Lorrie Thomas, chief executive officer of Web Marketing Therapy. "Bloggers need blog technology and authenticity," she said. "It's not so much about the tools but how y...
The constant drumbeat of bad economic news didn't stop Jennifer Cloud from pursuing a job in her chosen field of interactive marketing. Armed with a degree in communications and a desire to learn new technologies, she started using Twitter. "I was wondering if the resumes I was blindly submitting on...
As city administrators grapple with the notion of tying all their apps into one overarching network, should they be looking to open source as an alternative to apps from vendors? Enterprise-level open source apps exist, and are used both by the federal government and by large corporations. For examp...
Cities, like other large organizations, will move increasingly toward virtualization and the cloud in order to save money on infrastructure. In fact, many city governments have already implemented Google Enterprise. When problems occur in cities with automated programs, who's responsible? The city a...
Toyota's recent fiascoes with runaway acceleration illuminate the sorry lack of software standards to establish minimum quality levels for technologies crucial to the operation of transportation systems.
Everyone seems to be getting into the mobile app game -- but is anyone actually making any money doing it? The consensus is yes -- but there is more than one way to make money. Alexander Bartfeld took a hard look at the market before launching his software development company six months ago. Everyon...
I had planned on using Hayden Hamilton, founder of the Portland, Oregon-based ProgressiveRx.com, as my source for updates on how things were going in Washington with healthcare reform -- especially regarding any technology-driven solutions to spiraling healthcare costs. After all, Progressive is an ...
People who use social networking sites such as Facebook and MySpace are not known for their reticence -- many put just about any personal information imaginable out there. The risks to such openness are clear -- from inviting tailored phishing attacks to appalling potential employers with one's late...
Everything's going digital. Why not handwriting? A new generation of digital pens and smartpens is bridging the divide between handwriting on paper and writing on the computer. With digital pens, you have the best of both worlds: You can sit in a meeting and take notes by hand, and then you can uplo...
What are we calling the 10 years that just flew past? "The Naughts?" "The Naughties?" "The 'Aughts?" "The Digital Decade?" I nominate the "Coolness Decade," but it's going to require a little less irony and cynicism than what is normally exhibited in our culture to fully embrace that title. That wil...
So far, most home networking deployments are one-off or are limited to a certain function, such as entertainment. Home networking becomes truly interesting when it is applied to all of a house's systems and its energy supply, said Raoul Wijgergangs, chairman of the Z-Wave Alliance. "There are soluti...
By now many of us -- even some of us who once couldn't program the clock in the VCR -- have installed a WiFi router somewhere in our homes to use a laptop on the front porch or in the back den. If you fall in this group, congratulations. Whether you know it or not, you have joined the home network r...
Thanks to Twitter's open API, applications that enhance the tweeting experience have proliferated. From TweetDeck to Tweetie, there's an app for everyone and for every purpose. This diverse world of Twitter apps, however, remains a mystery to some of the site's users. "When you go and buy a car, n...
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