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How to Come Up With a Logo That Speaks Volumes About Your Business

A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital "A company needs a logo to stand out from the crowd and differentiate i...

OPINION

Solving Tech's Diversity Problem

I recently attended Dell Technology World in Las Vegas, which shone a light on one of Michael Dell's passions: addressing the lack of gender diversity in the tech industry. Some time back he asked the most powerful woman at Dell, Chief Customer OfficerKaren Quintos, to spearhead an effort to fix the problem. I was one of a small group of analysts...

HubSpot Connects With Shopify, Workplace by Facebook

HubSpot this week rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of small and mid-sized businesses The Shopify integration, which is now live and available free of charge to shared customers in all versions of HubSpot, lets e-commerce marketers take the followin...

Google Assistant Gains Momentum in Smart Home Race

Google Assistant, the artificial intelligence software built into Android handsets and the Google Home smart speaker system, now can control more than 5,000 smart devices, Google announced Thursday. That's up from just 1,500 products in January -- and the list of supported products includes everything from cameras and security systems to doorbells, locks, and lights, to dryers, dishwashers, and refrigerators...

New Video-Making Tool Targets B2B Sales Pros

Consensus, which offers a Software as a Service platform for intelligent video demo automation, this week released Consensus Snap, a Chrome plug-in for business-to-business sales teams Snap enables sales reps to record, send and track personalized screenshot video demos on the fly....

Facebook's Clear History Privacy Option: Boon or Sop?

Facebook plans to offer members a tool that to prevent tracking of their online activity outside the network The Clear History feature will allow users to see which websites and applications send Facebook information when they use them, delete the data and prevent Facebook from collecting and storing it in the future....

LINUX PICKS AND PANS

Ubuntu Budgie Whistles Up a Better Remix

If you have yet to try the developing Budgie desktop, the latest release of Ubuntu Budgie is a perfect opportunity to experience a classy and user-friendly computing platform....

Fitbit's Health Alliance With Google Could Be a Risky Experiment

Fitbit and Google on Monday announced a new partnership on healthcare. Fitbit will develop consumer and enterprise health solutions that will use Google's new Cloud Healthcare application programming interface Fitbit also will move to the Google Cloud Platform to innovate and advance its products and services....

Publishers Protest Google's 'Troubling' GDPR Policy

Four trade groups representing 4,000 publishers on Monday blasted Google's approach to compliance with Europe's General Data Protection Rules. The new rules are set to take effect at the end of the month Under its new GDPR-compliant policy, Google, as a provider of digital advertising services to publishers, will have sole control over data sent to...

INSIGHTS

Platform Logic

For some time, it has been my impression that in the CRM market, all -- or at least most -- of the good ideas have been taken. It's been a long time since we've seen a new systemic approach to front-office business. It's even been a long time since we've seen a major innovation at the department level. CRM itself was a systemic innovation in the l...

Fedora 28 Comes With New Software Options

The Fedora Project on Tuesday announced the general availability of Fedora 28, which introduces a new software delivery system based on a modular repository The new system provides alternative versions of the software and updates that come with the default release, according to Fedora Project Leader Matthew Miller. It enables users to update specif...

ANALYSIS

Insurance and the Consumer IoT

Smart home and consumer Internet of Things solutions promise significant opportunities for the insurance industry in terms of reducing costs, alleviating risks, deepening customer engagement, and creating new services and revenue streams. There are many barriers ahead to overcome, but given the tremendous upside, insurance companies have begun attacking these challenges with a multi-tiered strategy...

OPINION

Could BlackBerry Displace Apple?

I'm not making a prediction here -- I'm pondering a possibility. I spent a day with BlackBerry last week and it brought back memories of how Apple displaced the company around a decade ago. I, like a lot of folks at the time, thought what Apple was attempting was impossible. However, after the fact, it didn't even look difficult. BlackBerry larg...

Shuttleworth on Ubuntu 18.04: Multicloud Is the New Normal

Canonical last week released the Ubuntu 18.04 LTS platform for desktop, server, cloud and Internet of Things use. Its debut followed a two-year development phase that led to innovations in cloud solutions for enterprises, as well as smoother integrations with private and public cloud services, and new tools for container and virtual machine operations.

AI-Based Customer Data Platform Supports ABM Operations

Lattice Engines, a provider of account-based marketing tools driven by artificial intelligence, on Thursday announced the launch of Lattice Atlas, positioning it as the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated view, the company said, making it easier for customers to see the...

Snap Doubles Down on Spectacles Wearable Cam

Snap, the company behind Snapchat, on Thursday released the second generation of its Spectacles, a wearable video camera that captures short clips that can be synced to a smartphone. The new version also takes still photos and is designed to be water-resistant The new Spectacles sport the same basic Ray-Ban style design as the first iteration, but ...

ANALYST CORNER

What's Next With Facebook?

Facebook and other social networks appear to have crossed the line with respect to privacy and censorship. Facebook has been accused of helping one side while hiding the other side in many important debates. It has been accused of exposing the personal information of its users, violating their privacy. These perceptions are problems that must be fixed. What's the next step? How can we go from the status quo to living under rules that everyone will accept?...

INSIGHTS

The Scaling Challenge

There is a meme making the rounds and I have no idea how old it is or its origins but I've heard it twice in the last week. It's easier to start a company than it is to scale one. You can't say it's a revolutionary thought, but for the last 20 years the emphasis has been decidedly on founding, so this is something of a departure Startups don't grow...

Researchers Create Hack to Unlock Millions of Hotel Room Doors

F-Secure researchers have discovered a flaw in electronic hotel door locks from Assa Abloy that could allow hackers to access guest rooms and other secure locations at millions of properties worldwide Software updates were issued to fix the flaw in the smart locks, called "the Vision by VingCard," after F-Secure notified and worked with Assa Abloy ...

New Ubuntu Rethinks Desktop Ecosystem

Canonical on Thursday released Ubuntu Linux 18.04, which utilizes live patching and a new metric data collection system. Notably missing is the Unity desktop that had distinguished the distro but was poorly received. Canonical last year made the switch from Unity 7 to upstream GNOME as Ubuntu's default desktop environment. Unity is not an option i...

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