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Opt-In Marketing Offers an Alternative to Spyware, Adware

Spyware and its intimate partner, adware, are among the fastest growing threats to computer users. Many Internet security experts now view spyware and adware as variations of the same thing -- intrusion Industry analysts say spyware and adware together infect at least 90 percent of all Internet-connected PCs. The number of malcreants doing the spyi...

BEST OF ECT NEWS

Outsourcing Is a Lot Like Golf

It's that time again; the earnings calls for CRM, ERP, hardware and services vendors are being scheduled, rehearsed and delivered to shareholders, industry and financial analysts. What's common across the more than two dozen calls I've listened to that span CRM, ERP and SCM software, hardware and services companies is that every CEO is offering up a spin on how global outsourcing is making their business even more cost-competitive, responsive to global markets and stronger for the strategic long run...

BEST OF ECT NEWS

High-Tech Healthcare Will Improve Lives

TV programs like The Swan and Extreme Makeover demonstrate that when medicine meets the marketplace, the results can be stunning. But while new technologies and investments drive the latest health services, entrenched political interests threaten progress. Take, for instance, the recent controversy over ultrasounds in California California's overlo...

BEST OF ECT NEWS

Outsourcing in India Requires Dealing in the Local Realities

American businesses are usually very price sensitive. Compared to firms elsewhere in the world, American companies tend to pay close attention to performance numbers. Valuing this kind of metric often comes as a surprise to offshore service providers, particularly in cultures where personal connections may be more important than consistently meeting performance goals...

BEST OF ECT NEWS

Ken Xie of Fortinet on Fighting Content Threats

From the Sasser worms to phishing attacks, the Internet has been crawling with malware this year. Fortunately, there are people like Ken Xie who are ready to fight the good fight As founder, president and CEO of network-protection firm Fortinet, Xie has seen more than his share of the techno-enemy. In an exclusive interview with ECT News, Xie talke...

IBM Signs Up 100 Vendors for 'Workplace'

One hundred independent software vendors (ISVs) have pledged to use software under the umbrella of IBM's Workplace, a direct competitor to Microsoft .NET. Both are attempts to move PC-centric productivity software onto a network. The company did not say exactly how much of the software that falls under the Workplace umbrella the ISVs will be using ...

Violent Video Games Too Accessible to Kids, Say Watchdogs

Video game distributors are under fire from two groups today that claim children can still buy games with violent and sexual themes despite a rating system designed to prevent just that In separate events, The National Institute on Media and the Family and the Interfaith Center on Corporate Responsibility both called attention to what they said wer...

Report Shows Uptick in Automated Phishing

Security experts are warning that automated software and compromised computers used to pass on malicious e-mail or host rogue, information-stealing Web sites are feeding fraud on the Internet The Anti-Phishing Working Group (APWG), a consortium of security experts looking to analyze the online fraud known as phishing -- whereby users are directed v...

Gartner Warns To Renegotiate Software Licenses Now

A host of trends in the technology industry could lead to a sharp increase in licensing fees next year and beyond, and enterprises should consider renegotiating existing deals now, research firm Gartner says in a new report The firm said that even if per-unit software prices change little, as expected, total license fees paid could double on averag...

BEST OF ECT NEWS

Biometrics: ThinkPad and Beyond

Biometric identification is no longer something found only in science fiction. The technology, such as fingerprint identification and face recognition, is starting to be used on a regular basis on everything from personal computers to airport security systems Clain Anderson -- program director for security and wireless at the PC division of IBM in ...

How To Manage a Business Naming Project

Corporations rarely come across a major naming project -- only once or twice in their lifetime. As a result, there is no exiting blueprint, guidelines or a tested naming policy on hand for this unique challenge -- a situation that could explode into a marketing and public relations disaster First, Who Should Create the Name?...

OPINION

What Gaming Shows Us About Microsoft Marketing

I recently had the opportunity, as part of a review of what works in systems security, to look closely at a couple of massively multi-user online games including "EverQuest" and "Star Wars Galaxies." Several of these now support up to half a million registered users and go beyond simple player co-operation to allow the exchange of virtual goods and information between thousands of players. That has some inherently interesting consequences: for example, what legal interest in, or responsibility for, the real world value of virtual goods or information in the game does the gaming company have?...

Music, Film and the Price of Downloading

The members of the Big Four record label cartel have succeeded in characterizing 6,952 very ordinary Americans -- many of them students and children -- as hardened thieves and criminals who rob the beleaguered music industry and its financially hard-pressed contracted artists and support staff of what's rightfully theirs But the labels aren't bele...

Copyright Bill Clears Senate Minus Induce Act

Working through the weekend on a hotly contested topic with ramifications for the Internet and technology industries, the U.S. Senate approved a modified version of a controversial copyright protection bill being backed by the entertainment industry The Senate on Saturday passed what it's calling the Family Entertainment and Copyright Act of 2004, ...

Open Source Leaders Slam EU Patent Plans

The three most famous European authors of open-source software today issued an appeal against software patents in Europe Linux author Linus Torvalds, MySQL author Michael Windenius and PHP author Rasmus Lerdorf are urging the European Union Council, which will convene later in the week, not to adopt a draft directive on software patents that they c...

Honeywell Outsources Innovation to IBM for $250 Million

IBM will sell its "intellectual capital" to Honeywell in a 10-year deal worth an estimated US$250 million. Analysts said the agreement is a sign of things to come as well as a sound proposition for both companies "It's a great deal for IBM. IBM spends $5 billion in R&D a year and has generated 22,000 patents in the last decade alone. They need to m...

Kazaa Pulls Skype Voice into P2P

Moving beyond media downloads, leading peer-to-peer (P2P) file-sharing company Kazaa, is now offering free, Internet-based telephone service via the Skype voice over Internet protocol (VoIP) application Perhaps the highest-profile P2P purveyor and a favorite target of intellectual property owners such as the Recording Industry Association of Ameri...

HP Reveals Job Cut Plans in SEC Filing

Days after several financial analysts stated that Hewlett-Packard had outperformed expectations and gave it positive marks, the company said it expects to make job cuts in the first half of 2005 that will cost US$200 million, or 4 cents a share The cuts will come after the company hired 4,000 people in the quarter ending October 31....

Google Sued for Indexing Adult Photos

An adult Web site publisher is suing Google, saying the search engine company made it easier for users to see the site's copyrighted nude photographs without paying or gaining access through the proper channels Perfect 10 sued Google for copyright infringement in U.S. District Court for the Central District of California in Los Angeles, saying that...

Microsoft Wins $500 Million Air Force Contract

In what marks one of the world's largest single enterprise-level implementations, the U.S. Air Force has entered into a multi-year agreement with Microsoft that could bring the software maker more than US$500 million in revenues over a six-year period. Dell is also a winner Microsoft will provide core server software, maintenance and upgrade suppor...

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