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EXPERT ADVICE

Rethinking Web Advertising: Target, Don't Frustrate

In an atmosphere where Internet users are bombarded with pop-up advertisements and "in-your-face" sales techniques, marketers need to re-examine how they use the Internet to target customers with valuable messages, not infuriate them with intrusive or irrelevant information. In order to be successful, advertisers need to adopt more credible online strategies...

Phishing Grows in Severity, Sophistication

Phishing is one of the most significant threats to online consumers, and as the incidence of this type of fraud increases, so does the perpetrators' average take. Phishers who lucked out and lured several customers of a British bank into false communications recently made off with an average of 5,000 pounds sterling, or US$9,348, per phished account...

OPINION

Computer Gaming Taking Center Stage

With last week's release of the Sony PSP in the U.S. market stealing the spotlight from the ("old-news") Apple iPod and details of the XBox likely to emerge at the upcoming E3 gaming conference, it is time to take a real look at how gaming is driving the future of PC technology and entertainment Performance as a driver in the general business PC ma...

TECHNOLOGY REVIEW

Skybox Security Introduces Worm Prediction Software

When Gidi Cohen started Skybox Security three years ago, he made a commitment to manage security risk more efficiently than other firms were providing for the enterprise community "The IT community faces a huge problem in meeting government regulations," Skybox Security CEO Cohen told TechNewsWorld. "Skybox View 2.0 takes IT security to a new level...

Music Swapping Moving Away from P2P

The entertainment industry's aggressive legal campaign against illegal file swappers has dramatically reduced the use of peer-to-peer (P2P) networks but might also be pushing the development of alternative "privatized" approaches to sharing music and video The Pew Internet & American Life Project said a recent survey found growing use of informal f...

Patent Fight Pits Former Wireless, RFID Partners

While they worked closely together in the past to provide cutting-edge wireless, bar code and radio frequency identification (RFID) technology, U.S. companies Symbol and Intermec are now locked in a widening patent battle that some fear could hamper the progress of RFID Holtsville, New York-based Symbol and Everett, Washington-based Intermec have f...

Endwave Files Statement To Sell 5 Million Shares

Endwave, a provider of subsystems for broadband wireless networks that specializes in telecommunications, defense and homeland security, today announced that it has filed a registration statement with the Securities and Exchange Commission for the sale of 5 million shares of its common stock Of these shares, 2 million are being offered by Endwave, ...

Canada Proposes Copyright Law Amendments To Curb File-Sharing

The Canadian government has proposed several copyright amendments that would serve to crack down on file sharing, preventing Internet users from freely swapping music, books and movies online "This is terrific news," said Canadian Recording Industry Association President Graham Henderson. "Canada is one step closer to having a copyright law that wi...

Yahoo Launches Vertical Search Tool for Creative Content

Bidding to lay an early claim to an offbeat category of vertical search, Yahoo has launched a test version of a tool to help users find creative works that can be licensed through nontraditional means Yahoo released a beta version of a search engine that seeks pictures, writings and other creative works available for reuse. However, rather than bei...

World's Fastest Supercomputer Streaks to 183.5 Teraflops

The IBM supercomputer BlueGene/L has done it again, almost doubling its already world record-breaking speed to 183.5 teraflops -- or 183.5 trillion floating point calculations -- per second The National Nuclear Security Administration (NNSA) is building the computer to help simulate the condition of the nation's nuclear stockpile. The project is ha...

Motorola Unveils Music Phones, iTunes Model Still Under Wraps

Motorola this week unveiled an all-new lineup of music-capable handsets -- but the long-awaited iTunes-compatible phone was nowhere to be found The Motorola E680i, with more than 2 GB of memory, allows users to transfer, store, catalog and enjoy their favorite tracks. The E725 model lets users wirelessly download their favorite music tracks and vid...

EXPERT ADVICE

SOX Compliance Made Easy Through Software

Many publicly held companies have been struggling with SOX (the Sarbanes-Oxley Act) since its enactment on July 30, 2002. In fact, some companies have chosen to either de-list as public companies (go private again) or change their listings to the Pink Sheets -- an electronic market where the companies listed do not have to comply with SOX (Please s...

OPINION

Terri Schiavo and the Progress of Medical Science

The high-profile battle over the removal of Terri Schiavo's feeding tube is about more than one woman's life. It is the beginning of an important dialogue on American views about life while science and technology progress at rapid speed Terri Schiavo was brain damaged 15 years ago when a heart attack halted the flow of oxygen to her brain. She sur...

Dell Delivers New Entry-Level Servers

Continuing to cater to its core server audience, Dell announced new PowerEdge servers and management software aimed at small and midsize businesses, and also pledged support for the low-price servers and their 64-bit capabilities Dell unveiled the PowerEdge 6800 and 6850 -- priced at about US$4,000 and $4,900 -- and said the Intel Xeon-based server...

Yahoo Joins Tech Pack in Announcing Stock Buyback

Yahoo today became the latest in a line of large, high-profile technology companies planning to buy back shares of their own stock, a move that could bring renewed questions about why the firms don't use their cash to provide stock dividends to shareholders instead The Internet giant joined the pack today, saying its board had agreed to buy up to U...

Novell's Nugent Lands at Computer Associates

Computer Associates today named former Novell chief technology officer Alan Nugent to head its Unicenter business unit Effective April 8, Nugent will become senior vice president and general manager of Unicenter reporting to Russel Artzt, CA's executive vice president of products. CA's largest division, Unicenter is focused on infrastructure manag...

Detente in High-Def DVD Wars?

Sony, which has spent the past year touting the Blu-ray high-definitionvideo storage format and rallying other companies to its cause, hinted thatit may be amenable to working with its rival format, HD DVD, in some fashion At a news conference today, Ryoji Chubachi, head of Sony's electronic components and manufacturingbusinesses, had this to say: ...

In Smartphone Shakeup, Microsoft Exchange Heads to Symbian

In a deal that links rivals in the mobile operating system space, Symbian said it will work with Microsoft to enable hand-held devices using its operating system to work with the popular Outlook e-mail program The licensing deal will enable UK-based Symbian-loaded hand-helds to read e-mail and receive other data from Microsoft's Exchange Server, on...

IBM To Bundle Blades with VMWare Virtual Infrastructure

In a marriage between two hot server technologies, IBM announced at the Server Blade Summit yesterday that it will bundle evaluation copies of VMWare's virtual infrastructure into its eServer BladeCenter shipments Customers purchasing Big Blue's BladeCenter will receive six-month evaluation copies of VMware ESX Server, VMware Virtual SMP and VMware...

PRODUCT REVIEW

Apple Mini: Little Box of Wonders

The thinking inside the box for producing a personal computer for users with shallow pockets is to start subtracting features from a more expensive model until you reach the price point you want, then toss the works into the same dull cabinet as the pricier offering Apple has shown over the years that it doesn't have a penchant for such in-the-box ...

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