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The New Era of E-Commerce Personalization

A personalized shopping experience gives e-commerce sites an edge, and businesses increasingly have been seeking ways to make their customers feel welcome "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer experience at CommerceCX....

OPINION

Cisco's Take on Making the World a Better Place

I attended Cisco Live last week, and one of the things that impressed me was how many amazing things the company has been doing that have nothing to do with products, services or revenue. Most companies have a philanthropic budget and donate, but they don't really seem to care if the money makes a difference. For most, philanthropy is more about ...

EXPERT ADVICE

Retailers' Most Common Cloud Mistakes and How to Avoid Them

It's easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster return on investment can usually be realized. The most lauded be...

LINUX PICKS AND PANS

Enso OS Makes Xfce Elementary

Sometimes new Linux distros still in beta-only status can offer pleasant surprises with a key feature not available elsewhere. Check out Enso OS for a prime example....

EXPERT ADVICE

Can Brands Protect Privacy While Personalizing?

I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it's exactly what I need Sometimes I feel as though I'm under constant surveillance, however, so I turn on my ad blockers, I surf in private mode, and I report ads that are n...

OPINION

Are You Gish-Galloping Your Business Toward Disruption?

Recent events have resulted in many people learning about a long-understood rhetorical tactic called "Gish galloping." Named after creationist Duane Gish, it is the technique of confronting an opponent with a rapid-fire series of arguments -- including half-truths, misrepresentations and outright lies Confronted with such a BS barrage, the opponent...

Internet's Crowds Stunting Its Growth: Trends Report

More than half the world's population -- 3.8 billion people -- have access to the Internet, and that may not be a good thing, at least for business, according to digital savant Mary Meeker's Internet Trends 2019 report Global Internet user growth has slowed to 6 percent year over year, down from 7 percent, noted the Bond Capital general partner....

How to Sync Google Drive on Linux

Two of the more commonly used cloud storage services for personal use are Google Drive and Dropbox. Both cloud services are simple to set up and use reliably. Either one can be a suitable choice for storing personal files using free or paid plans That said, Google Drive, despite long-festering promises by Google to provide a non-browser-based file ...

OPINION

China-US Trade Tension Is Causing Irreparable Damage to High-Tech

While trade disputes between countries are nothing new and seldom are remembered, the ongoing one between China and the United States may change the course of the electronics industry going forward. In the beginning of the dispute proposed tariffs excluded electronics for the most part. The U.S. even modified some initial proposals to avoid impact...

News Industry Ad Study Knocked as 'Tripe'

A study that estimates Google last year raked in US$4.7 billion from news content has drawn widespread criticism. That $4.7 billion is a conservative estimate, according to the News Media Alliance, the news industry trade group that released the study Monday. That's because the estimate doesn't take into account Google's advertising revenue from p...

Xbox Gamers Will Give a Damn About This 'Scarlett'

Microsoft whetted the appetite of power-hungry Xbox gamers at its E3 preview in Los Angeles on Sunday, with new details about its next-generation gaming console code-named "Project Scarlett." Expected to arrive in time for the 2020 holiday season, the new Xbox will have a custom-designed AMD processor based on the latest Zen 2 and Radeon RDNA techn...

Fraud Siphons Billions of Ad Cash Into Digital Hole

Fraudsters have been stealing online advertisers blind -- to the tune of US$23 billion, based on the latest industry report from Cheq "The Economic Cost of Bad Actors on the Internet, Ad Fraud 2019" conservatively places the direct global economic costs of ad fraud at $23 billion and suggests that indirect economic and social costs might increase t...

INSIGHTS

Salesforce and Tableau in Merger

Salesforce on Monday announced an all-stock deal to acquire analytics powerhouse Tableau Software. Under the deal Salesforce will pay 1.103 of its shares for one Tableau share. The deal is expected to finalize by the end of October, about a month before Dreamforce A number of questions arise from this deal. For instance, why do it at all? Why keep ...

OPINION

The 5 Most Pressing Problems With Drone Delivery

Amazon plans to begin drone deliveries within the next several months. The drones have become far more capable, safer, and less noisy, but there are five other problems that will need to be addressed before this delivery method reaches its full potential. Now, don't get me wrong. I'm looking forward to drone delivery, which might be ideal for Ube...

EXPERT ADVICE

For Brands the Future Is Facebook

In his opening Keynote at F8 2019, Mark Zuckerberg made this statement: "Today, we are going to talk about building a privacy-focused social platform. For a lot of us, the first superpower that the Internet gave us was the ability to connect with the whole world at once. It allowed emerging creators and entrepreneurs to find global audiences. But a...

SPONSORED CONTENT

Big Data: The Key Focus of a Data Scientist

Big data -- a term used with increasing frequency -- refers to the rafts of data that businesses collect on a day-to-day basis, both advertently and inadvertently. The number of avenues that data can be gathered from is always growing and becoming easier to access. By 2025, more than 150 trillion gigabytes of data will need analysis. But it's not the volume that matters, it's how businesses process and use the data that's important. ...

LINUX PICKS AND PANS

MX Linux Reinvents Computer Use

MX Linux is a blend of mostly old and some new things. The result is an appealing midweight Linux operating system The midweight category is a bit unusual. Desktop environments that run well on minimal hardware typically fall into the lightweight category. Lightweight environments like Xfce, LXDE/LXQt, Enlightenment, and iceWM often are paired with...

OPINION

When Retail Customers Take It on the Chin, Investors Win

I am a reluctant Costco shopper. My wife is one of the many customers who really love the chain. Me... not so much. Seriously -- someone should knock Costco's top officials on the head and wake them up to the need to focus on their customers. After all, it's the customers who make Costco successful. When my family owned lots of retail stores, I l...

Reliving D-Day Through Augmented Reality

The National Museum of the US Air Force in Dayton, Ohio, is honoring the exploits and sacrifices of the Greatest Generation in a new augmented reality exhibit, "D-Day: Freedom from Above." This AR experience commemorates the 75th anniversary of the Normandy landings, which helped liberate France and Western Europe from theNazis and lead to the Allied victory in the Second World War...

SPONSORED CONTENT

7 Critical Skills for Running an E-Commerce Business

The very first online purchase occurred on 11 August 1994: a copy of Sting's Ten Summoner's Tales CD. Since then 'e-commerce' the term used to describe transactions conducted over the internet has exploded. Many of us interact with e-commerce businesses on a daily basis, whether it's purchasing physical goods, digital goods, or online services S...

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