Articles by Sara Hicks

The future is headless. As the world of commerce continues to mature, today's most successful retailers have one thing in common: They're getting better and better at meeting their customers whenever, wherever, and however they want to shop. Whether they're in a brick-and-mortar store, or using a desktop browser or mobile app, or tapping a commerc...

It's time to get strategic about winning over Gen Y Members of the millennial generation (or Generation Y) were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population.

Year over year, we see the numbers. In 2017, e-commerce represented 49 percent of all total retail growth, up 16 percent from the previous year If this year's US$119.99 billion holiday shopping season spend indicates anything, it's that 2018 is projected to be yet another banner year for commerce.

Are you a retailer trying to get ready for the 2018 holiday season? Well, I'm afraid I can't help you. Just kidding. Sort of.

So, you've just migrated your e-commerce platform. A few weeks into the launch, you discover something shocking: Despite performing technical due diligence, hiring the best development agency, and spending a fortune on the migration, your traffic and Google rankings have dropped significantly. If this sounds familiar, you'll want to keep reading Wi...