Articles by Kush Shrivastava

Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's 7.7 billion population, according to Bloomberg. This powerful group of consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of 8 seconds. It may seem ...

Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's 7.7 billion population, according to Bloomberg. This powerful group of consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of 8 seconds. It may seem ...