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Imagine that it's "show time" for your company's annual peak period of e-commerce traffic. If you've ever been an e-commerce manager for a toy company on Black Friday, a floral company the day before Mother's Day, or a sporting events ticketing company a month before the Super Bowl, then you can surely relate Your online customer service representa...
A customer is visiting your e-commerce Web site. She's decided to do more online shopping this holiday season to save on gasoline and find the lowest prices. She's using a Mac running Safari, but your site is optimized for Internet Explorer (IE) 7 and your development budget is mainly focused on preparing for IE 8. She selects a few products and heads for the shopping cart, but the "checkout" button isn't available. Frustrated, she's off to another site. You've lost the sale...
Gadget freaks can finally drop their US$500 to $600 on the long-awaited iPhone. One of the largest product launches in electronics history, the sleek device has stirred huge expectations among consumers -- higher, certainly, than for standard cell phones you get for free with a two-year agreement. After all, the iPhone is "the Internet in your pocket" combined with an iPod and, of course, a phone...
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